To design (verb) is to create or to devise. It is a process and a way of thinking. A design (noun) has form and function; it is the result of the process of designing. As a people-centred, problem-solving process, design is a strategic tool, and a way to address challenges facing both public and private organisations.
More than just making things look nice, design is a powerful business tool that can help give organisations the edge over competitors, increase profitability and provide a stronger sense of direction.
Design matters. Everyday people choose objects or behaviours because of many different factors – quality, perceived value, aesthetic appeal, different features, convenience, and of course price. These factors do not emerge by accident, they are the consequence of design.
Design is essentially the application of human creativity – to create products, services, communications, buildings, organisations, communities or environments which meet people’s needs. It is the transformation of ideas into reality.
Research shows that businesses investing in design can gain positive commercial benefits such as increased sales and higher profits. In addition to financial benefits, companies can also gain improvements in quality, enhanced reputation and internal confidence and motivation. Overall, a positive attitude toward design and innovation, with ongoing investment in these activities, significantly contributes to long-term success.
At WEDF we understand the power of design. If you would like to find out more about design and how it can help your business then please get in touch.